Safeguard your brand against imitation and counterfeiting. Secure exclusive rights and enjoy brand monopoly across the Middle East, and of course Globally.
Our Group Business Unit (JIP) is a leading full-service IP firm specializing in intellectual property registration throughout the Middle East. Headquartered in Dubai, JIP is a licensed trademark agent registered with the UAE Ministry of Economy, ensuring comprehensive and reliable IP services.
The initial and most critical step in safeguarding your brand in the UAE is registering a trademark with the UAE Ministry of Economy by submitting an application to the trademark office. However, many are unaware of additional measures, such as recording the trademark with Dubai Customs and leveraging the Intellectual Property Protection services offered by Dubai Economy.
While registering a trademark and obtaining a certificate from the UAE Ministry of Economy is an essential step, it does not fully protect your brand from being copied or sold in the grey market. To ensure comprehensive protection, brand owners must also register their trademarks with UAE Customs and Dubai Economy. These additional steps significantly enhance brand security and prevent counterfeiting.
The following information guides businesses on utilizing the services of Dubai Customs and Dubai Economy to protect their brands from counterfeit goods entering the UAE. It also outlines how to lodge a complaint with Dubai Economy of counterfeit products are still found in the grey market:
The Importance of Trademark Protection
A trademark is one of the most valuable assets a company can own, making its protection essential across all jurisdictions. Registering a trademark with the UAE Ministry of Economy is a fundamental step, as it provides initial protection against copying and infringement. However, for enhanced protection, trademarks should also be recorded with the Customs Departments of the respective emirates in the UAE.
Recording trademarks with UAE Customs ensures an additional layer of security, especially in cases of infringement or counterfeit goods entering the market. Currently, trademark protection through Customs is offered by five emirates:
Note: Fujairah and Umm Al Quwain do not currently provide trademark protection through Customs. Trademark recording must be done separately with the Customs Departments of each emirate, following a consistent process across all.
Trademark agents in the UAE recommend that brand owners complete their trademark registration with the UAE Ministry of Economy before proceeding with Customs registration in the respective emirates.
Why Register Trademarks with UAE Customs?
Protecting intellectual property is as crucial as establishing or growing a business. Companies that recognize the importance of brand identity invest significantly in safeguarding their intellectual property rights.
While UAE trademark laws effectively secure the rights of brand owners, a trademark becomes vulnerable to infringement after registration. Such infringements can damage brand identity and business prospects. Recording a trademark with Customs provides an additional enforcement mechanism, enabling brand owners to prevent counterfeit goods from entering the UAE.
The Customs Departments of Dubai, Abu Dhabi, Sharjah, Ajman, and Ras Al Khaimah allow brand owners to record their trademarks. This process establishes a database of registered trademarks at the Customs level, facilitating enforcement against counterfeit products.
To record a trademark with UAE Customs, the following steps must be followed:
Additional Considerations:
How Customs Departments Handle Infringement Cases
Customs officials have the authority to inspect incoming consignments to ensure compliance with trademark laws. If they suspect goods of infringing a trademark, the following steps are taken:
If the trademark owner confirms the infringement and files a complaint, they must provide:
Recording trademarks with UAE Customs is one of the most effective ways for brand owners to enforce their intellectual property rights. However, a valid registration with the UAE Trademark Office is a prerequisite for this process.
JIP, a parent company of Growth Partners, is a full-service IP firm based in Dubai, specializes in helping brand owners protect their trademarks across the UAE and GCC countries. JIP’s experienced trademark agents ensure proper registration with both the Ministry of Economy and the Customs Departments of the respective emirates.
Our Services Include:
Protect your brand effectively with Growth Partners – your trusted partner in IP protection.
Following documents are required to file the application of trademark registration in the UAE:
Learn more about company formation in the United Arab Emirates
In the United Arab Emirates, you can establish entities like Limited Liability Companies (LLC), Free Zone Entities, Sole Proprietorships, and Branches of Foreign Companies.
The company formation process in the UAE can take anywhere from a few days to several weeks, depending on the type of company and the specific requirements involved.
The United Arab Emirates offers a tax-free environment for most businesses, with no personal or corporate income tax, provided the company qualifies for Free Zone status.
Optimise your personal and financial landscape with bespoke solutions.
Optimise your personal and financial landscape with bespoke solutions.
Optimise your personal and financial landscape with bespoke solutions